How To Never Fail In Business And Life

𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗲𝘀𝘁 𝗳𝗿𝗶𝗲𝗻𝗱…

We had no clue what we were doing… but man did we have fun. 

We were nerdy board game lovers and were in love with the movie Inception (It’s got Leo people… LEO!)

So we looked at each other when we were out to lunch one day and said…


To my point about having no clue on what we were doing…

We did everything completely backwards 😂

We designed the board on construction paper.

Picked out the game pieces.

Had a friend create the artwork.

And then when we sat down to play it, we realized we didn’t have any rules or an actual game to play lol.

Fortunately, we pieced together the gameplay with what we had (pun fully intended here).

We launched and we raised 60K in a couple weeks…

We had it all figured out.

We would make a string of movie inspired board games and obviously become rich along the way.  

A few months after we delivered the first run of the game (which somehow turned out great) we received a cease and desist letter from Warner Bros…

Yeah that Warner Bros…. you know the one with the quick video sequence before just about every movie you’ve ever seen.  

In the moment, it felt like we failed…  but looking back I’m not so sure.

What do you think?

#docb #p2fitness #peakperformance